Wed, Aug
12th
Outline launch plan
You may be asking yourself what we did to promote our app for our launch. I’ll try to outline exactly what we planned for our launch to try to generate customers.
- We were open about our development. We’ve actually been promoting for 6 months, gaining support and traction in the community as well as a team of dedicated individuals who were just dying to get their hands on our app. We gathered up hundreds of Twitter followers and e-mail addresses that will be mailed tonight.
- We contacted a few blogs that we had prior relationships with, as well as a few where we were looking to develop new relationships. Among these were:
- Lastly, we relied heavily on Twitter for everything from support to marketing. We built a great network of dedicated people to help us with the launch, and asked them to help us spread the word.
- We gave away an iPhone 3GS. Sure, a lot of our users may have only signed up for the iPhone, but it’s fun to get the word out. Now the challenge is converting those users to actual paying customers.
